{"id":4085,"date":"2026-11-03T09:31:54","date_gmt":"2026-11-03T09:31:54","guid":{"rendered":"https:\/\/societadelleapi.org\/?post_type=programmes&#038;p=4085"},"modified":"2026-11-11T10:49:33","modified_gmt":"2026-11-11T10:49:33","slug":"blooming-voices-can-you-speak-flowers","status":"publish","type":"programmes","link":"https:\/\/societadelleapi.org\/en\/programmes\/blooming-voices-can-you-speak-flowers\/","title":{"rendered":"Blooming Voices: Can You Speak Flowers?"},"content":{"rendered":"","protected":false},"author":5,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-4085","programmes","type-programmes","status-publish","hentry"],"acf":{"single-programmes-project-project-title":"Blooming Voices: Can You Speak Flowers?","single-programmes-project-title":"Blooming Voices: Can You Speak Flowers?","single-programmes-guest-project":["yes"],"single-programmes-type":23,"single-programmes-artist":"Alexandra Midal","single-programmes-city":"Rome","single-programmes-start":"20261121","single-programmes-end":null,"single-programmes-display-day":"yes","single-programmes-thumbnail-image":4086,"single-programmes-main-image":4086,"single-programmes-caption":"\u00a9 Valerie-Szabo","single-programmes-content":[{"acf_fc_layout":"single-programmes-content-text-layout","single-art-support-content-text":"<h2 style=\"text-align: center;\">Public Program<\/h2>\r\n<h2 style=\"text-align: center;\">Lecture by Alexandra Midal<\/h2>\r\n<p data-pm-slice=\"1 1 []\">Chiara Camoni\u2019s exhibition <em>I fiori del male<\/em> at Societ\u00e0 delle Api is accompanied by a Public Program articulated through three events, conceived to explore and expand upon the themes of the exhibition from different perspectives, bringing artistic practices, research, materiality and forms of collective imagination into dialogue.<\/p>\r\n<p class=\"mcePastedContent\">The first event, <em>Blooming Voices: Can You Speak Flowers?<\/em>, is a lecture by professor and curator Alexandra Midal. Since the emergence of <em>floriography<\/em> as a codified language of flowers at the turn of the 20th century, flowers, bouquets, and ribbons have been deciphered as an elaborate code through which emotions can be expressed indirectly. Yet beyond a floral language of tenderness, friendship, and love, the association between femininity, flowers, and floral ornament also reveals what the British psychoanalyst Joan Riviere famously described in 1929 as \u201cwomanliness as masquerade.\u201d<\/p>\r\n<p class=\"mcePastedContent\">The association between women and flowers, and more specifically the woman-flower analogy, which reworks the figure of the <em>femme cafeti\u00e8re<\/em>, has given rise to forms of camouflage and playful mise-en-sc\u00e8ne as if suggesting that flowers could indeed speak.<\/p>\r\n<p class=\"\">From this perspective, Alexandra Midal will propose the hypothesis that women artists have often appropriated, played with, and distorted the supposedly neutralized vocabulary of female floral symbolism in order to conceal forms of secret communication behind visual simulacra. Through a series of case studies \u2013 including the herbarium of Rosa Luxemburg (1871\u20131919), Lo\u00efe Fuller (1862\u20131928) and her <em>Lily<\/em> dance, and the work of Fadwa Hassoun \u2013 she will explore the ways in which flowers can become vehicles for coded, political, and emancipatory forms of speech.<\/p>\r\n<p class=\"mcePastedContent\">Ultimately, drawing on Miley Cyrus\u2019s now-famous pop refrain, the lecture will explore the cultural and political significance of women \u201cbuying themselves flowers\u201d as an act of self-determination and of reclaiming a symbolic language traditionally associated with femininity.<\/p>\r\n<p class=\"mcePastedContent\">Following the lecture, <em>Circo Tornio<\/em>, the performative project by Chiara Camoni and her collaborators from <em>Il Centro di Sperimentazione<\/em>, will be activated. The public will be invited to work simultaneously at the pottery wheel, in a collective process that transforms the practice of ceramics into a shared experience.<\/p>\r\n\r\n<div>\r\n<div>\r\n<div>\r\n<div>\r\n<div>\r\n<div>\r\n<div>\r\n<div>\r\n\r\nFull programme: 21 November \u2013 11 December \u2013 26 January\r\n\r\nRegistration required. Limited capacity.\r\n\r\n<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSc1w-SJVYHQJWdinld6NfxUyA0Vyiry7ss01gyeH9tZZQV_mQ\/viewform\">Registration here<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<h2><strong>BIOGRAPHICAL NOTES<\/strong><\/h2>\r\n<span data-contrast=\"none\">Alexandra Midal is a Full Professor at HEAD \u2013 Geneva. An artist and curator, she combines practice- and theory-based research with exhibitions, art writing, and film essays.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span>\r\n\r\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"none\">Former Director of the Frac Haute-Normandie and assistant to Dan Graham, she has curated numerous exhibitions addressing visual and popular culture, as well as politics. Her curatorial projects include <\/span><i><span data-contrast=\"none\">Double Agent<\/span><\/i><span data-contrast=\"none\"> (Ljubljana, Milan, 2025), <\/span><i><span data-contrast=\"none\">Top Secret<\/span><\/i><span data-contrast=\"none\"> (Cin\u00e9math\u00e8que Fran\u00e7aise, Paris, 2022; La Caixa, Madrid, Barcelona, Valencia, and Zaragoza, 2022\u20132025), <\/span><i><span data-contrast=\"none\">Popcorn<\/span><\/i><span data-contrast=\"none\"> (MAMC, Saint-\u00c9tienne, 2017), <\/span><i><span data-contrast=\"none\">Eames &amp; Hollywood<\/span><\/i><span data-contrast=\"none\"> (ADAM, Brussels, 2016), <\/span><i><span data-contrast=\"none\">Politique-Fiction<\/span><\/i><span data-contrast=\"none\"> (Cit\u00e9 du design, Saint-\u00c9tienne, 2013), <\/span><i><span data-contrast=\"none\">Libert\u00e9, \u00c9galit\u00e9, Fraternit\u00e9<\/span><\/i><span data-contrast=\"none\"> (Wolfsonian-FIU, Miami, 2012), and <\/span><i><span data-contrast=\"none\">Tomorrow Now<\/span><\/i><span data-contrast=\"none\"> (MUDAM, Luxembourg, 2007), among others. Her work has been presented in exhibitions such as <\/span><i><span data-contrast=\"none\">Au Bonheur<\/span><\/i><span data-contrast=\"none\"> at CEAAC, Strasbourg (2022\u20132023), and <\/span><i><span data-contrast=\"none\">Drive-In<\/span><\/i><span data-contrast=\"none\"> at CAPC, Bordeaux (2018\u20132019). Her books include <\/span><i><span data-contrast=\"none\">The Murder Factory<\/span><\/i><span data-contrast=\"none\"> (Zones), <\/span><i><span data-contrast=\"none\">Design by Accident: For a New History of Design<\/span><\/i><span data-contrast=\"none\"> (Sternberg Press), and <\/span><i><span data-contrast=\"none\">Do You Speak Flower?<\/span><\/i><span data-contrast=\"none\"> (Les Presses du r\u00e9el). In 2026, she published <\/span><i><span data-contrast=\"none\">La Puissance des images (Empire)<\/span><\/i><span data-contrast=\"none\">, <\/span><i><span data-contrast=\"none\">Witches of Design: Ann Lee, transes et f\u00e9minisme<\/span><\/i><span data-contrast=\"none\"> (Raddar), and <\/span><i><span data-contrast=\"none\">Hocus Pocus<\/span><\/i><span data-contrast=\"none\"> (Mudac).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n&nbsp;"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blooming Voices: Can You Speak Flowers? - La Societ\u00e0 delle Api<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/societadelleapi.org\/en\/programmes\/blooming-voices-can-you-speak-flowers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blooming Voices: Can You Speak Flowers? 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